At least one quarter of all premature deaths are due to behavioral and other preventable factors, including modifiable habits such as tobacco/nicotine use, alcoholism and substance use.
Yet high quality and evidence-based behavioural support programs remain out of reach for the majority of people.
deaths are from preventable diseases
people battle an addiction on a daily basis
(di-gi-tal ther-ah-peu-tics) — noun
Digital therapeutics is the simple idea that digital behavioural change programmes can be as, if not more, effective at preventing and treating chronic disease than pills and potions.
Digital therapeutics is not simply data visualisation. It is about structured behaviour change utilising big data, evidence-based therapies and user-centered design.
Like all medical therapies, digital therapeutics must pass the bar of being clinically validated in rigorously designed and peer-reviewed studies.
Our first product - a new way to quit smoking. It’s not magic, it’s just really good science.
The Quit Genius journey delivers cognitive behavioural therapy (CBT) in bite-sized steps consisting of animated videos, audio sessions and interactive exercises.
Our trained Quit Smoking Coaches analyse a user’s smoking patterns, sharing personalised tips to help users overcome their triggers.
The feedback loop is completed with gamified challenges, achievements and a vibrant in-app support network.
The science behind the magic.
Don't just take our word for it. We've picked up a few awards.
Backed by VCs and individuals who believe that technology will power the future of